A Movie Review on “El Presidente” Essay Essay Example

A Movie Review on â€Å"El Presidente† Essay Essay Example A Movie Review on â€Å"El Presidente† Essay Paper A Movie Review on â€Å"El Presidente† Essay Paper E. Own Synopsis The narrative is told in flashbacks as Emilio Aguinaldo thanks the US authorities for giving him the chance to go to the full Restoration of Philippine independency on July 4. 1946. The movie begins with his gaining control by Philippine and US forces under Frederick Funston’s bid in 1901. so flashes back to 1886. when an old adult female gives Aguinaldo and childhood friend Candido Tirona deep prognostications. Ten old ages subsequently. Aguinaldo is inducted into the Katipunan and subsequently assumes leading of its Cavite chapter while going city manager of Cavite El Viejo. When problem interruptions out in Manila in late August 1896. Aguinaldo tries to guarantee the Spanish provincial authorities of non-interference and covertly United States Marshals Services his forces despite a deficiency of arms. Learning that the Spanish largely put their forces in Manila. Aguinaldo eventually mobilizes his military personnels and take the battle to Spanish military personnels in Cavi te. As the Rebels gain land in Cavite and several states. its Magdalo and Magdiwang cabals convene to elect a probationary authorities. Andres Bonifacio oversees the Tejeros Convention. which elects Aguinaldo as president. Mariano Trias as vice-president. and himself as interior curate. He storms out of the convention when Daniel Tirona objects to his election. Aguinaldo’s brother Crispulo informs him of his accession and convinces him to go forth his military personnel merely as he was seeking to support against the Spaniards at Pasong Santol. The Rebels are defeated and Crispulo is killed. Meanwhile. an embittered Bonifacio establishes his ain radical authorities and is subsequently arrested. Aguinaldo is concerned about Bonifacio’s actions and wanted him expatriate. but the War Council advises his executing. Several months subsequently. Aguinaldo leaves Cavite with most of his forces integral and makes it to Biak-na-Bato in Bulacan. where he marks the Pact of Biak-na-Bato and caputs for Hong Kong. There he meets with US functionaries who approach him with offers of support and acknowledgment of a new Philippine Republic amidst the Spanish-American War. Aguinaldo returns to the Philippines and officially declares independence from Spain. As the Malolos Congress convenes. Felipe Agoncillo tries to stand for the new state at the Treaty of Paris dialogues. but gets stonewalled at every bend even as US forces bit by bit arrive in the Philippines. The Philippine-American War breaks out in February 1899 and Antonio Luna is appointed commanding officer of all Filipino military personnels. He is assassinated three months subsequently and the Filipino military personnels are bit by bit routed by the Americans. As a consequence. Aguinaldo’s forces travel all over northern Luzon to get away the Americans. General Gregorio del Pilar voluntaries to take some military personnels in keeping them off at Tirad Pass and purchase Aguinaldo clip to acquire off. His loyal messenger is subsequently captured by the Americans while acquiring some medical specialty for his boy. Now cognizant of Aguinaldo’s hideaway. Funston plans his gaining control. Having been made to accept US regulation over the Philippines. Aguinaldo lives a quiet life. which is marred by Hilaria’s passing in 1921. He meets and marries Felipe Agoncillo’s niece Maria in 1930. Over the following few decennaries. the twosome witness Philippine history unfold one time more as he is defeated in the 1935 presidential elections. Nipponese business and the Restoration of full independency. In 1962. an aged Aguinaldo and his married woman comfort each other over President Diosdado Macapagal’s edict to reconstruct the existent day of the month of the Philippine declaration of independency. In his concluding hours. the same adult female who gave him his prognostication appears to him one more clip. F. Criticize on the followersI. Story and ThemeEl Presidente is a Historical Film wherein the life of Emilio Aguinaldo is portrayed from the Spanish Era. until the Filipino Independence.II. Screenplay The film writers inserted some Spanish Dialogues. English. and Filipino in the book. And I was discontented with the screenplay itself. I didn’t like the duologues particularly when Baron Geisler who portrayed as a Spanish functionary talked to Emilio Aguinaldo in Spanish stating that he doesn’t understand Filipino. but so all of a sudden he understood it. That is merely an illustration of the deficiency of continuity of the book. III. Direction The Director in this film did a nice occupation of portraying the life of Emilio Aguinaldo. I said decent because I was rather defeated with the manner the film played out. I expected so much from this film. but in every scene. I don’t cognize if the manager overlooked it. but I truly am discontented with every scenes. IV. Filming The Cinematography was good in footings of portraying the proper scenes though in the battle scenes. the filming was rather missing for the histrions weren’t shown in many different angles. V. Editing The redaction from the start is rather good but I didn’t like the redacting on the war scenes. I didn’t like the redaction because you can see that some of the fight scene was either fast-forward or in slow gesture. With that in head. the fight scene was discontented for me because the feeling of strength in a fight scene isn’t rather felt by me. VI. Acting From the casting. to the playing. to the costume. I didn’t like it. Bayani Agbayani and Bearwin Meily are good comics for me. But here in this film where it is kind of historical and more on play. they didn’t fit the functions and besides there are besides some dramatis personae in which I didn’t like. I besides didn’t like the costume of some creative person. particularly the bogus mustache of some of the histrions. I besides didn’t like the playing of Jorge Estregan as Emilio Aguinaldo because he seems to be missing in facial look and at some point excessively melodramatic. VII. Dialogues The duologues were good but they could still better. The consistence of the duologues form Spanish to Filipino were missing merely like my statement on the Screenplay. VIII. Soundtrack The soundtrack of El Presidente is no uncertainty entertaining and good that is why it won some of the awards in footings of subject vocal. IX. Ocular Effectss We liked the ocular effects of the film because it’s simple and realistic X. Costume and makeup The costume seems to be good for it portrays the historical background of our state. G. Additional notes to see I. Interesting Facts about the devising of the movie* Judy Ann Santos was ab initio offered to play Hilaria Del Rosario. She refused to accept the film stating she can’t relate to the character because she doesn’t know Hilaria personally. * Tikoy Aguiluz backed out of directing this movie after a misinterpretation with Jorge Estregan over Manila Kingpin: The Asiong Salonga Story. two. Budget and box-office public presentation Box office: P872. 972 ( partial Manila ) three. Awards and awards* Youth Choice Award: â€Å"El Presidente†* Best Sound: Michael Idioma. â€Å"El Presidente†* Best Musical Mark: Jessie Lazatin. â€Å"El Presidente† * Best Subject Song: apl. de. ap and Jamir Garcia. â€Å"El Presidente†* Best Makeup: Warren Munar. â€Å"El Presidente† by Warren Munar and company.* Best Supporting Actor: Cesar Montano. â€Å"El Presidente† * 2nd Best Picture: â€Å"El Presidente† four. Social. political. and/or historical context for the movie The film is partially based on Aguinaldo’s Memoirs of the Revolution. Writer-director Mark Meily states that the undertaking had its generation back in 1998. Over the intervening old ages. careful research was made in order to accurately portray Aguinaldo’s life. particularly facts that have been glossed over in history books. These include his behavior over the test of the Bonifacio brothers and his other actions during the Revolution. Meily himself was brought into the undertaking as manager after Ejercito pledged neer to work with original manager Tikoy Aguiluz because of their rift over redacting Manila Kingpin. Shooting took topographic point over 43 yearss at choice locations in Cavite. Laguna. and Bulacan. with the Las Casas Filipinas de Azucar in Bataan replacing for urban scenes v. What others have said about the movie * The Philippines’ Cinema Evaluation Board graded the movie at A. * Phillip Cu-Unjieng of the Philippine Star said it â€Å"vividly recaptures† one of the Philippines’ most disruptive periods in history by exposing the infighting among the Katipunan’s members and how Aguinaldo wanted to decide them. He noted that the film’s quality makes it about stand out every bit much as Richard Attenborough’s Gandhi. Steven Spielberg’s Lincoln. and Martin Scorsese’s The Aviator. * Philibert Ortiz-Dy said doing the movie was slippery. but dragged towards the terminal. * The film garnered most of the awards at the 2012 Metro Manila Film Festival. winning the plums for Second Best Picture. Best Supporting Actor ( Cesar Montano ) . Youth Choice Award. Best Float. Best Sound. Best Musical Score. and Best Make-up. * Columnist and wireless show host Jessica Zafra. nevertheless. was critical of the movie’s intervention. She said the word picture of Bonifacio’s decease raised inquiries about its genuineness. She added that the movie itself â€Å"does Emilio Aguinaldo a ill service by portraying him as a victim of circumstance† and even highlighted the â€Å"amnesia† prevalent among modern-day Filipinos. H. Values and Relevance The movie was more of a historical grasp of our old heroes. The movie taught us that our Filipino heroes fought for our freedom therefore we should care for it. I. Over-all analysis Over-all the movie is good for it depicts the life of our national heroes. Though the movie seems to be a prejudice on the portion of Emilio Aguinaldo because the decease of Andres Bonifacio and Antonio Luna were different on the history books. From the moving to everything. it is a good movie but it can still better by so much.

Conjugating the French Verb Réfléchir

Conjugating the French Verb Rà ©flà ©chir Rà ©flà ©cher  is the verb that means to reflect or to think in French. Its a rather easy one to remember because it resembles the English word reflect. French students will also be happy to know that this is a pretty easy verb conjugation. After this lesson, youll know the most basic ways to use  rà ©flà ©chir  in the present, past, and future tenses. The Basic Conjugations of  Rà ©flà ©chir Verb conjugations allow us to give French verbs like rà ©flà ©chir meanings such as I reflected in the past tense or she is reflecting in the present tense. While French does make you memorize more forms of each verb than English does, you can use what youve already learned with other verbs to study this one. Rà ©flà ©chir  is a  regular -ir verb, so it uses a very common conjugation pattern that tells us which ending to use. First, however, you must recognize the verb stem:  rà ©flà ©ch-. Using that and the chart below, find the correct ending by looking for the subject pronoun and the tense that matches your subject. For example, I am reflecting is  je rà ©flà ©chis  and we will reflect is  nous rà ©flà ©chirons. Present Future Imperfect je rà ©flà ©chis rà ©flà ©chirai rà ©flà ©chissais tu rà ©flà ©chis rà ©flà ©chiras rà ©flà ©chissais il rà ©flà ©chit rà ©flà ©chira rà ©flà ©chissait nous rà ©flà ©chissons rà ©flà ©chirons rà ©flà ©chissions vous rà ©flà ©chissez rà ©flà ©chirez rà ©flà ©chissiez ils rà ©flà ©chissent rà ©flà ©chiront rà ©flà ©chissaient The Present Participle of  Rà ©flà ©chir The present participle of rà ©flà ©chir is formed by adding -ssant to the verb stem. This results in the word rà ©flà ©chissant. Rà ©flà ©chir  in the Compound Past Tense For the past tense, you can use the imperfect, though the passà © composà © is a good option as well. Its a compound that requires you to conjugate the auxiliary verb avoir to the present tense, then attach the past participle rà ©flà ©chi. For example, I thought is jai rà ©flà ©chi and we thought is nous avons rà ©flà ©chi. More Simple Conjugations of  Rà ©flà ©chir While the conjugations above should be your first priority because theyre used most often, there are a few more you may need to know. For instance, the subjunctive is used when you have a question about the act of thinking. Likewise,  the conditional says that someone will think only if something else also happens. Though theyre not used as often, it is a good idea to also know the passà © simple  and  the imperfect subjunctive. Subjunctive Conditional Passà © Simple Imperfect Subjunctive je rà ©flà ©chisse rà ©flà ©chirais rà ©flà ©chis rà ©flà ©chisse tu rà ©flà ©chisses rà ©flà ©chirais rà ©flà ©chis rà ©flà ©chisses il rà ©flà ©chisse rà ©flà ©chirait rà ©flà ©chit rà ©flà ©chà ®t nous rà ©flà ©chissions rà ©flà ©chirions rà ©flà ©chà ®mes rà ©flà ©chissions vous rà ©flà ©chissiez rà ©flà ©chiriez rà ©flà ©chà ®tes rà ©flà ©chissiez ils rà ©flà ©chissent rà ©flà ©chiraient rà ©flà ©chirent rà ©flà ©chissent If you need to use  rà ©flà ©chir  in short commands or requests,  the imperative form  is useful. This is the one instance when its perfectly acceptable to skip the subject pronoun. You can shorten  nous rà ©flà ©chissons  to  rà ©flà ©chissons. Imperative (tu) rà ©flà ©chis (nous) rà ©flà ©chissons (vous) rà ©flà ©chissez

Performance Training for the Tactical Athlete Research Paper

Performance Training for the Tactical Athlete - Research Paper Example Nonetheless, experts’ advice that there is a limit beyond which no more increase in performance can be added by any additional stimuli (American College of Sports Medicine, 2006). They argue that this threshold is vital since it signifies the importance of time duration during an exercise. These are things that competitive athletes are too much aware of and have to be taken into consideration in any given exercise (Hamilton and Luttgens, 2002). Training specificity is said to be one of the key principle of exercise physiology. The principle holds that for an athlete must focus much on training as a way of improving performance. Therefore, the training program must reflect all the demands of the athlete’s specific movements as possible. This not only applies to the neuromuscular system, but also to the movement patterns of the exercise, intensity, and duration of the exercise (Baechle and Earle, 2008). Training experts argue that training specificity helps muscles to adapt to the kind of sporting activity that an athlete is involved in. As such, many athlete trainers do this by ensuring that the training program goes slightly beyond what may be expected in the field. For instance, an athlete who participates in short distance running such as 100 meter race may be required to make a four hundred meters laps round the field so as to enable his muscles adapt effectively for a short distance running. This explains why long distance runners tend to find it easy participating in short distance races without any metal or physical problem. Specificity has also been favored because it lowers the risk of injury during the athletic period because it adapts the body to the sport (Cinea, 2007). Nevertheless, many athletes are neglecting this principle during training, which has seen many athletes getting injuries that can easily be avoided. For instance, many long distance runners fail to complete races due to their inability to endure the race. Experts note

Rules that the baby boomers rejected Essay Example | Topics and Well Written Essays - 500 words

Rules that the baby boomers rejected - Essay Example The Vietnam War was one of the costliest war in terms of resources and human loss that America has ever engaged in. Moreso, it was an unnecessary war because America does not have to engage Vietnam in conflict. American involvement in the war was not a matter of security threat but rather an ideological differences with the communist as they attempted to prevent a communist takeover of South Vietnam to contain communism. It was viewed by the Vietnamese instead as a colonial takeover instead of ideological containment and fought American soldiers. It was a costly war for America in terms of human lives and resources. Back in the United States, the war also did not have a popular support from the baby boomer dominated population. The liberal and â€Å"hippie peace† environment during that time prevailed with the milieu of Beatles song calling for love, peace and equality instead of war. Protest after protest headed and populated by the boomers ensued during the Vietnam War until the government stopped the war and suffered a humiliating loss. Another meaningful protest that the baby boomers engaged in was the counterculture protest. Counterculture was the rule at that time. As the baby boomers matured, they began to resist the consumerist suburban indulgence. In a way, it was a spiritual age as people tended to root back to the basics and essentials of life. Instead of engaging in mundane endeavors, the baby boomers called on for the â€Å"social, economic and political equality and justice for many disadvantaged groups: African-Americans, young people, women, gays and lesbians, American Indians and Hispanics† (history.com 2013). Without the baby boomers counterculture protest movement concept such as womens liberation, American sense of equality and justice, equal pay for equal work, non-discriminatory workplace and others socially important issues would not have prospered to be adopted by the

Sosial anthropology Essay Example | Topics and Well Written Essays - 4250 words

Sosial anthropology - Essay Example Led by Wired, dot com boosters were claiming that the Net was creating the free market only found up to then in the neo classical economics text books. Inspired by post modernist gurus, new media activists were convinced that humanity would liberate itself from corporate control by escaping into cyber space (Barbrook, 2005) Jumping forward from the 1990s to the year 2008 the above quote seems true to both sides. On one hand we have seen a huge shift in the way that people consume with more and more people choosing to sell and buy over the world wide web, vast amounts of profits generated for companies like Google who enjoyed in the â€Å"1990s an estimated growth of 100% per year.† (Coffman, K. G; Odlyzko, A. M. 1998) The internet market has continued to grow substantially year on year as technologies change and more and more parts of the world come on line. On the other hand, an extraordinary phenomena is taking place throughout the world which is almost totally contradictory to the doctrine of the free market and capitalism, and that is the culture of exchange and gift economy that is developing and becoming more possible through the use of the internet and social software. A gift economy can be defined as a means in which goods and services are exchanged without there being an agreement of a reciprocal return to the giver. Most anthropological academics, however would agree, although there is no implicit need for a return gift there is often an expectation of reciprocity. Marcel Mauss in his classic work "The Gift1" argues that gifts are never free and that the act of giving creates a social bond that requires obligation to reciprocate on part of the recipient. This reciprocity however is not however solely between two people but between group, tribes and communities. Further studies challenge the idea that reciprocity is an inevitable outcome of exchange and focus on the classification of different types of reciprocity. For the purpose of

Internal And Task Environment Analysis

Internal And Task Environment Analysis The purpose of this paper is to discuss environmental factors affecting upon McDonalds management functions. And current strategy the company currently using to tackle this environmental impact. This will be achieved by exploring how McDonalds tackle with all of the external and internal environmental factors. There are mainly three factors that were selected to outline the achievement of McDonalds corporation. The first factor is globalization, which is define as closer contact between different parts of the world, with increasing possibilities of personal exchange, mutual understanding and friendship between world populations. Diversity, the difference among people and cultures, is the second factor discussed in the paper. The final factor is ethics, which can be defined as a set of principles of right conduct. This paper explains how the McDonald Corporations uses the factors to conduct business around the world. There are many different values to the dollar around the world, many issues that have occurred in many of those regions/websites, and about 120 countries served by McDonalds that Rely on the functions of management to succeed. Finally, short and long term strategic and tactical recommendations were outlined in order to enhance McDonalds competitive position within the global fast-food industry. These recommendations are both realistic and well supported, based upon the evaluation of their current strategy and activities. 1.0 Introduction McDonalds fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32,000 McDonalds restaurants serving in 117 countries. More than 75% of McDonalds restaurants worldwide are owned and operated by independent owners. McDonalds has several ethical and social responsibility policies in place throughout their solely owned and franchised companies. These policies include placing the customer experience at the core of what they do, committing to their employees by nurturing their talent and rewarding their achievements, maintaining high standards regarding the conduct for business, and giving back to the communities in which they are established. All of these values are infiltrated through all levels of the company, which keeps McDonalds thriving as a successful fast food chain restaurant. Moreover, as visited McDonalds stores all over the country, it became clear to me that the drive-through business was successful priority one. Risk management is imperative to McDonalds. They have a risk assessment tool that they use to determine the country risk: which pertains to the specific country/region they are located in; industry risk: pertains to supplies produce; and facility risk: which is a combination of both country and risk groundwork. These factors are all part of the risk assessment tool that is used in each of their companies to help them with risk management. Security features in McDonalds includes their security camera systems within the facilities to continuously monitor all activity in and around the restaurants to ensure the safety for the workers as well as customers. Thus, McDonalds use these security cameras also in regards to workers compensation claims or liability lawsuit claims from consumers. McDonalds also monitors their computer software systems with an ACS system that monitors the technological factors of their business. 2.0 Internal and Task Environment Analysis 2.1 McDonalds Mission The mission statement of McDonalds fast food restaurants around the world is not much different from any restaurant chain McDonalds brand mission is to be our customers favorite place and way to eat. McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality policy QCSV that is a quality, cleanliness, service and value, so that we make every customer in every restaurant smile. Moreover, have provided its customers with the opportunity to dine and mingle with family and friends too. That broad and common mission statement is more clearly defined by the McDonalds good Values for money food to its customers and to make its product offering available to a wide customer base. Currently McDonalds is implementing a global strategy that it calls Play to Win, which is designed to create a consistently excellent customer experience in McDonalds restaurants. The five key facets of that McDonalds experience are people, products, place, price, and promotion (4P). Importantly, to ensure that each customer receives prompt, professional, friendly and courteous service. Additionally, to maintain a clean, comfortable and well maintained premises for its guests and staff. The price provided at fair, nutritional using only quality ingredients well prepared meals as well. Which reflects the experience those customers can expect when walking into a McDonalds fast food restaurant no matter where it is located. Eventually, ensure that guests and staff are treated with the respect and dignity they deserve and thanks each guest for the opportunity to serve them. By maintaining these objectives, aims to be assured of a fair profit that will allow it to contribute to the community it serve. 2.2 McDonalds Objectives A marketing plan must be created to meet clear objectives. Objectives guide marketing actions and are used to measure how well a plan is working. These can be related to market share, sales, and goals, reaching the target audience and creating awareness in the marketplace. The objectives communicate what marketers want to achieve. Long-term objectives are broken down into shorter-term measurable targets, which McDonalds uses as milestones along the way. Results can be analyzed regularly to see whether objectives are being met. This type of feedback allows the company to change plans. It gives flexibility. Once marketing objectives are set the next stage is to define how they will be achieved. The marketing strategy is the statement of how objectives will be delivered. It explains what marketing actions and resources will be used and how they will work together. However, wish to provide tasty foods and drink we sell meets the highest standards of quality, freshness, seasonality, combines both modern-creative and traditional southern styles of cooking for their customers. Making Money is the main objective of any business and without it the company would go bust. To consistently provide customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in its work. To have every customer who comes through its doors leave impressed by McDonalds and excited to come back again. Most people can find a McDonalds in any metropolitan city anywhere in the world. McDonalds global success can be attributed to company objectives. When consumers are aware of McDonalds objectives, they better understood the value of such a large, global franchise in helping people find employment and in offering a cheap, sustainable product to their consumers. To create and maintain a restaurant that is comprehensive and exceptional in its attention to every detail of operation. Moreover, can provide all who work with them a friendly, cooperative and rewarding environment which encourages long- term, satisfying, growth employment so simple to able make their customers happy. They also need and have trained staff who are supposed to put a smile on the customers faces and who deal with the business side of the company e.g. profits etc. Additionally to provide a consistent and steady source of revenue and income for its shareholders and all related stakeholders. Besides, also to be a responsible corporate citizen and to be an exemplary corporate member in the countries in which it operates. 2.3 McDonalds Social Responsibility Being aware of and act on its responsibilities as a good corporate citizen. McDonalds firmly believes in giving back to the communities in. We love to provide support and encouragement to the people who need it the most. All our restaurants approach to charities and sponsorships. We believe these help inspire the people of Pakistan, especially the underprivileged ones, to live a better life. We are dedicated to delivering great experiences through our ongoing community support programs. Undertake meaningful involvement of McDonalds restaurants in selected charitable activities in its community and region. As supported a school activity recently for Compass-a school for the under privileged children also extended support by providing free food for students at the carnival arranged by the school. All McDonalds products shall be of the highest quality and value, be healthy, nutritious and provided with outstanding personal services at the lowest possible prices consistent with a fair return on investment for shareholders, job enhancement/security for employees and a level of community involvement by everyone connected with its business. Therefore, all products and services shall be delivered consistently and measured one satisfied customer at a time, whether by company-owned or franchised operations, in superior, clean, convenient, fun and friendly neighborhood environments. Eventually, and make McDonalds the best place to eat and the best place to work. To make people realize that the worlds natural resources are fast diminishing and something must be done about it, McDonalds has created a public awareness program called McSaviors.McSaviors has certainly helped in bringing about a sense of awareness in adults that Pakistan faces a shortage of water and electricity and that good care must be taken of these precious resources. All school children are eligible to join McSaviors. They can become members by visiting any McDonalds Restaurant and filling out the registration form. It is also planned to seek the support of schools in further promoting the program. Question 2 Investigate the external environment factors in which this organization is operating. (E.g. using PESTLED tools to analyses the external environment.) 3.0 External Environment Analysis The PESTLE Analysis is a framework used to scan the organizations external environment factor. PESTLE stands for Political, Economical, Social, Technological, Legal and Environmental. 3.1. PESTEL Analysis and Environmental Impact Matrix (Macro Environment) A PESTLE analysis should feed into a SWOT analysis as it helps to determine the threats and opportunities represented by macro-environment forces that the organization usually cannot control. Hence, below table provides an analysis of the external international marketing environment as well as the threats and opportunities of each factor of the fast-food industry. 3.1.1 Political Alarmed by links between poor diet and disease, as well as striking increases in obesity, policymakers, the public, and health professionals have challenged food industry practices. Although many forces contribute to obesity and poor diet, food industry behaviors such as marketing unhealthy foods to children, promoting large portions and between-meal snacks, and exploiting schools for commercial gain have raised calls for government regulation and paved the path for actions such as requiring calorie labeling in restaurants. The menu of McDonald in the pass do not label the nutritions of the food. Hence customers do not aware unhealthy food of fast food that provided by cDonald. Starting in 2006, the fast food behemoth promises to place nutrition information on the packaging of most menu items(R1). Recently, While millions of Americans working low-paying jobs, President Barack Obamas call for a $9 minimum hourly wage were successful in February 2013 (R2). This regulation makes McDonal d not happy because it would reduce revenue of the company and it is a threat to McDonald business. 3.1.2 Economical McDonalds, the worlds largest fast-food chain, reported a decline in an important global sales figure, the first such drop in almost a decade by November 2012(R3). It is an unexpected sharp drop in sales which some restaurants sales fell 2.2 percent in the United States and Europe and declined 2.4 percent in the Asia Pacific, Africa and Middle East regions (R3). However, Global Fast Food Restaurants global market research report provides the latest industry statistics and industry trends, major fast food retailers have responded by expanding the number of healthy options on their menus, the general trend toward health awareness has hurt demand for the typically greasy food provided by the these restaurants. However, the industry experienced steady and growing demand from emerging economies, which boosted the industrys overall performance. Over the five years to 2012, industry revenue will grow at an average annual rate of 2.2% to $499.5 billion(R4). Therefore,the industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market. Furthermore the unemployment rate of McDonald is decreasing over the five years to 2012 (R5) and the figure is shown in Appendix. Hence, McDonalds is going on a hiring blitz for thousands of jobs in Canada has been announced on 9th April 2013(R6). 3.1.3 Social In the last few decades the number of so-called civilization diseases has dramatically increased. Research has proved that the main cause for these diseases is the change in way of life, including rising stress in a fast paced world and a lack of attention to physical activity and good nutrition. Nutrition and bad dietary habits have the greatest influence on weight gain and obesity, which are serious public health problems because the increased risk of premature death and civilization diseases like heart diseases, high blood pressure and diabetes. The state of health in the European countries was examined, with special focus on Hungary, regarding public health indicators and nutrition habits (R7). The fast-food industry is a favour restaurant for nowadays peoples and has been criticised for providing unhealthy food to consumers and caused obesity in the country. 3.1.4 Technological McDonalds has adopted the use of technology in delivering its fast food to their consumers. The most recent McDonalds technology development has been installing WI-FI hotspots in most of their restaurants globally (R8). This model is made to introduce more young and tech-people into the restaurants creating some what of a starbucks feel, which by the way is free. Besides, Mcdonalds uses a 100% biodiesel technology (R8). Doing this has helped reduce carbon emissions with the truck making the deliveries. Moreover, McDonalds uses Nintendo DS system as a e-learning training tool for their new recruit staff in over 3,000 of their restaurants. These gaming systems train the recruits and grade them on their performance, in which they can compare with other colleagues and view their progress. There are many types of information systems used in McDonalds too such as Transaction Processing System (TPS), Decision support system (DSS), Management Information Systems (MIS), Made for you system, POS system Scale of Point system and Hyperactive Bob system(R9). Transaction system is important to answer routine questions, and it helps to conduct business such as payroll, employee record keeping or paying an employee. Decision support system is used to model data and make quality decision based on the data , making the right decision is usually based on the quality of the data and ones ability to analyze the data. Management information system is a system that provides information needed to manage organizations effectively. In Made for you system when a customer places an order , the sandwich item will immediately appears in the computer monitor in the kitchen and a tone sound to alert the kitchen staff . Point of scale system to ensure fast and accurate order , because this system is used to speed the business process, it can track massive amounts of data in seconds. The Hyperactive Bob system used computers and rooftop cameras to monitor traffic entering a restaurants parking lot and drive-thru. All these technologies used by McDonald are helping in daily business and ensure the business delivers smooth to customers. 3.1.5 Legal McDonalds has been involved in certain of lawsuits and other legal cases in their fast food business. Defamation in the McLibel case was an English lawsuit happened by McDonalds Corporation against environmental activists Helen Steel and David over a pamphlet critical of the company(R10). McDonald was won in the English court. McDonald has been sued a restaurant MacJoy in Phillipines for using a similar restaurant name with McDonald(R11). This is to keep the name of McDonald as their company trademark and copyright in the regulation. McDonald complies with the global operators regulation which are opening hours, taxation and employment in all business country such as real case happened between McDonald and Coalition of Immokalee workers in US (R11). Besides, all global countries are required to meet national food standards such as the requirements set out by the Malaysia Ministry of Health, McDonald food must Halal in Malaysia(R12). Advertisement of McDonald must honour and cannot mislead the consumers (R11). Furthermore, health and safety law is important to ensure workers are working in the safe working environment, McDonald restaurant (R11). 3.1.6 Environmental Environmental activists are promoting go green as well as it is encouraged by most countries governments so McDonald has been introduced go green program such as REDUCE, RE-USE, RECYCLE, DISPOSE. Its better to recycle trash than to throw it away, better to re-use a bottle or bag directly than to recycle it, and best of all to reduce garbage by not generating it in the first place. McDonalds has been whittling away at the thickness of its polystyrene burger containers, straws, and cold drink lids, reducing them on average by 12 percents (R13). McDonald is welcome in every step toward environmental responsibility such as above organized program. 4.0 McDonalds Internal and External Analysis The following framework identifies McDonalds review of the Corrective Action System. For SWOT steps and flow. STRENGHS 1.Ranks very high on the Forture Magazines food service companies that are most admired list. 2.One of the best brand recognition in the world,the golden arches and Ronald McDonald. 3.Global operations all over the world. 4.Cultural diversity in the foods that are provided based on location of the restaurant. 5.Excellent locations in theme parks,airports,Wal-Mart store,and along most well traveled roads. 6.Efficient operating guidelines in the assembly line fashion. 7.Food safety guidelines are strictly adhered to. WEAKNESSES 1.Failing pizza test market thus limiting their ability to complete with fast food pizza providers. 2.Training costs are elevated due to high 3.Very minimal concentration on providing organic foods. 4.Large fluctuations in their net and operating profits making impacts on the investors. 5.Not much variation in seasonal products that are affered. 6.Quality concerns due to franchised operations. 7.Focus on burgers and grease fried foods and not on healthier option for their customers. OPPORTUNITIES 1.Opening more joint ventures with several different retailers. 2.Being more responsive to the social changes to healthier options. 3.advertising the capabilities of Wifi internet services in the branches. 4.Expanding on the advertising in regards to being more socially responsible in the environment. 5.Expansions of business into newly developed parts of the world. 6.Open product up to allergen free options such as peanut free and gluten free foods. 7.Continue to venture into more enticing beverage choices. THREATS 1.Their marketing strategies that entice people from small children all the way to adults and the criticism that they take beause of it. 2.Lawsuts for offering unhealthy foods that have alleged addictive additives. 3.Contamination risks that include the threat of e-coli containments. 4.The vast amount of eat in fast food restaurants that are open as competition. 5.Social changes to a more balanced meal in cluding fruits and vegetables in servings of five per day. 6.Focus on healthier dieting by consumers. 7.Down turn in economy affecting the ability to eat out as much. 4.1 Internal Analysis 4.1.1 Resources and Capabilities A firms resources and capabilities can be measured through identifying its tangible andintangible resources and capabilities within. Tangible and intangible resources aresignificant in implementing firms strategies. It ranges from financial, physical,technological and organizational; while intangible can be human, innovation andreputational assets. Incase of Macdonalds, is the worlds largest chain of hamburgersfast food restaurants, serving nearly 47 million customers daily.The restaurants arefound in 119 countries and territories around the world. McDonalds operates over 31,000restaurants worldwide, employing more than 1.5 million people. Looking at theincreasing popularity especially in South-Asian region it is predicted Macdonalds wouldexpand even further in new countries and unexplored territories. 4.2 External Analysis McDonalds has many opportunities in the external environment due to an increase in eating out, and growth of the hot drinks market. During the recession, McDonalds Informal Eating Out (IEO) market share increased to a record high of 11.5% and a quarter of surveyed teenagers said they purchase fast-food at least once a week (Mintel, 2011). They are a global company operating more than 23,500 restaurants in 109 countries. By being spread out in different regions, this gives them the ability to weather economic fluctuations which are localized by country. They can also operate effectively in an economic downturn due to the social need to seek out comfort foods. Health consciousness trends are a global threat, as McDonalds has been traditionally perceived as offering only fatty food. Recently, some healthier options have been introduced, i.e. salads and wraps, in efforts to shift their position in the consumer eye. However, the brand is still perceived as unhealthy and this poses a continual threat. McDonalds uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonalds serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonalds foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. 5.0 Recommendations Strategic and tactical recommendations for McDonalds. The following table outlines the strategic and tactical recommendations for the future success: Short term (6 months- 1 year) Long-term (1- 5 Years) Developing and expanding business in developing countries with the middle classes Promoting recycling and environmentally friendly program in the internal working environment Adapting the foods according to the cultural and regional taste as well as provide healthy food Encourage social responsibility program for health awareness Loyalty program such as provide discount in happy hour and give free items with loyalty sticker or card Expand business with other healthy food brand 5.1 Short Term Recommendations (6 months 1 year) Growing middle classes in developing country give an opportunity for expanding the business since many western markets are saturated. Besides, McDonald has been focused on the taste of the food according to regional and emerging economies offer multiple opportunities for product adaptation. For example, pastry options in Brazil and cheese products in India could increase sales. Further adaptation of meal size and price will cater for a larger market demographic as well as introduce healthy food in all franchises since health awareness is strictly important around the world. A loyalty program could be used to increase frequency of a customers purchasing. This could be introduced discounts in certain happy hours, or given free items with loyalty sticker or card when over a purchase limit to encourage more purchase. 5.2 Long Term Recommendations (1 5 years) Awareness of environment, environmentally-friendly and ethically-sourced packaging are activated by most global countries. This encourages McDonald provides this knowledge among the workers in a working environment to show difference McDonald culture compare to their competitors. Although McDonalds every year supports social responsibility in ophanant houses, old folks, blind houses in various charities to help weak peoples, further emphasis on charitable work could positively alter customers perception of the brand. Besides, promote health awareness to them with McDonalds products. Expanding the health-conscious fast-food market under the guise of a different brand would secure a larger market share and diversify their business, spreading the risk of failure. 6.0 Conclusion It is argued that effective marketing strategies and tactics cannot be developed withoutfirstly analysing the environment in which the company operates. A number of uncontrollable elements affect McDonalds international marketing strategy and tacticalimplementation. These groups of elements include the PESTLE (political, economic,social, technological, legal and environmental), structure of the market and competition being faced (Porters (1980) five forces analysis) as well as analysis of its stakeholders,customers and product adaptation within its internationalisation strategy. All of theseaspects are crucial to a companys strategic decision making. The level of understandingthat exists in these relationships will determine the success of a company. McDonalds is not making a one-time standardised global choice but it is striking tofind a balance. This is not a straightforward task, as identifying the balance betweenstandardisation and adaptation is a challenge and very difficult to achieve. The goals of reducing costs and complexity lead McDonalds to consider standardisation, whilecustomer orientation sways it towards adaptation. It is evident through the analysis thatMcDonalds is adapting its marketing mix elements in order to go in line with the externalenvironment. At the same time, it should be noted that the company is also standardisingwhen and where possible in its desire to achieve economies of scale and global uniformityand image.With respect to McDonalds internationalisation strategy, the companys effectivenessand profitability is obviously well supported by their strong competitive position andmarket share in their primary product market. Its international success is achieved by thecompanys strategy and tactics, which complement each other and work in harmony, providing the optimum return bounded by efficiency. The company is thriving as it is botheffective (doing things right) and efficient (doing the right thing).McDonalds portfolio of products is well managed and ensures the best fit between thecompanys strengths and weaknesses and for offsetting the threats found in its competitiveenvironment. In considering the strong competitive position of the firm in a highlyattractive market, it is suggested that McDonalds should protect its position (Mckinseymatrix). This can be achieved by concentrating efforts on maintaining its existing strength by investing to grow at maximum digestible rate. It is recommended that McDonalds continue this approach, that is: simultaneouslyfocus its attention on aspects of the business that require global standardisation and aspectsthat demand local responsiveness. When appropriate, processes should be standardised,however, operation in local markets necessitates the maintenance of the appropriate localflexibility.McDonalds is adopting differentiation and cost leadership strategies (genericstrategies). In terms of differentiation, the firm attempts to be diverse from its competitors by adding something to its product that will provide a unique value to its customers. 7.0 References 1) http://www.commondreams.org/views05/1103-23.htm. Last accessed on 12/04/2012 2) http://money.msn.com/now/post.aspx?post=d184c64e-c231-426c-bb2e-8935ebd3ee06. Last accessed on 12/03/2012 3)http://www.nytimes.com/2012/11/09/business/mcdonalds-reports-global-decline-in-sales.html?ref=mcdonaldscorporation. Last accessed on 12/03/2012 4) http://www.ibisworld.com/industry/global/global-fast-food-restaurants.html. Last accessed on 12/03/2012 5) http://research.stlouisfed.org/fred2/series/MOMCDO9URN. Last accessed on 13/03/2012 6) http://www.chch.com/home/item/12412-mcdonalds-hiring-day. Last accessed on 13/03/2012 7) http://ageconsearch.umn.edu/bitstream/44325/2/460.pdf. Last accessed on 13/03/2012 8) http://mcdonaldsteam3.blogspot.com/2010/05/mcdonalds-corp.html. Last accessed on 13/03/2012 9) http://mcdonaldsmis.blogspot.com/p/mcdonalds-is_04.html. Last accessed on 14/03/2012 10) http://en.wikipedia.org/wiki/McLibel_Case. Last accessed on 14/03/2012 11) http://en.wikipedia.org/wiki/McDonalds_legal_cases. Last accessed on 14/03/2012 12) http://www.mcdonalds.com.my/abtus/CSR.pdf. Last accessed on 15/03/2012 13) http://www.sustainer.org/dhm_archive/index.php?display_article=vn304mcdonaldsed 8.0 Bibliography http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html.Last accessed on 8/04/2012 http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/McDonald-s-Restaurants-Mission-Statement.htm. Last accessed on 8/04/2012 http://wiki.answers.com/Q/What_are_the_aims_and_objectives_of_McDonalds.Last accessed on 10/04/2012 http://businesscasestudies.co.uk/mcdonalds-restaurants/the-marketing-process/marketing-objectives.html#axzz2Prg92Wds. Last accessed on 10/04/2012 http://www.mcdonalds.com.pk/page/corporate-social-responsibility. Last accessed on 10/04/2012 http://www.mcdonalds.com.pk/page/corporate-social-resp

How did European Colonialism affect Kenya? :: History, European Colonization

â€Å"The sun never sets on the British Empire,† Great Britain often bragged. By 1914, about 85% of the earth’s surface was colonized by Europe. Between 1884 and 1885, The Berlin Conference took place to carve up the African continent (Background Essay). Europeans saw high potential in Africa and thought the continent was empty, even though it was not. It was roughly â€Å"untouched† and they thought they could do anything they wanted (Doc.1). Great Britain’s colonization in Kenya affected the country’s religion and culture, education, and government. European colonization in Kenya had a large impact on Africa’s religion and culture. Africa had over 100 ethnic groups in which were effected from the colonization. (Doc.2). The Europeans believed that Africans did not have a developed religion and believed in bizarre thing such as witchcraft (Doc.6). But, in the Abaluyia Story of Creation, it told how the world and man was created, which was really like the European religion of Christianity in which Adam and Eve was made in a similar way. This proved that they indeed did have an organized religion (Doc.7). In 1962, 80% of Kenyans believed in the indigenous beliefs, but after in 2002, only 26% of the population believed in the indigenous beliefs. Because Europeans believed in Christianity, Protestant beliefs went from 7% in 1962 to 38% in 2002, and Catholic beliefs went from 3.5% to 28% (Doc. 8). Europeans felt they gave Africans the Christian religion, a â€Å"superior† form of government, and a more developed civilizat ion (Background Essay). The colonization in Kenya changed their culture also. Kenyans changed their clothing. Leaders of Kenya including the first president Jomo Kenyatta wore clothing very similar to the clothing of the Europeans (Doc.5). This made people feel that their clothing was not in fashion and they had to follow the way of the Europeans. This decreased the amount of people wearing their regular clothing and the amount of people following their own culture. Kenya’s religion and culture truly converted, because of European colonization. European colonization had an impact on the government of Africa. One day, a white man came to the African council and told them that they now had a king. The King of Europe was now their king and Africa was his land. A new council was made in the town of Nairobi, in which acted for their King and was Africa’s government. The council made laws for the Africans to follow (Doc.